Your Website is a Ghost Town. And Maybe That's Not the End of the World
Let's do some dirty math that will hurt your digital ego: if every human on Earth visits one webpage today, your site will probably get about 10 visitors. And that's being generous.
What if everything you believe about your website's importance is just a mirage?
The Internet's Brutal Caste System
Let's start with a reality check: There are about 200 million active websites today. If we look at a typical month in 2024:
Global daily internet users: ~5.3 billion people
Average pageviews per person per month: ~30 (includes casual browsing, quick checks)
Total monthly pageviews: ~159 billion (5.3 billion people × 30 pageviews)
Here's how these 159 billion monthly pageviews actually break down:
The Digital Gods (0.1% of websites)
89.1 billion monthly views (56% of all traffic)
200,000 sites sharing the throne
Average: 445,500 views per site
Think: Google, Facebook, Amazon – the digital gods
The Middle Kingdom (1% of websites)
40.5 billion monthly views (25% of all traffic)
2 million sites in the middle ground
Average: 20,250 views per site
Your favorite mid-sized news site or popular blog
Digital Peasants (98.9% of websites)
29.4 billion monthly views (19% of all traffic)
197.8 million sites sharing the crumbs
Average: 148 views per month per site
Yes, that's probably your website
Remember pet rocks? They were cute, you could brag about them, but they didn't actually do anything. What if that's your website? It sits there, consuming resources, while you tell everyone how great it is – but what if no one cares?
The Uncomfortable Truth
What if your website isn't underperforming – what if it's performing exactly as it should, given the brutal mathematics of the internet? You're not a digital destination; you're a digital park bench in the middle of Times Square. What if that's okay?
What Now, Digital Dreamer?
What if you stopped treating your website like it's your marketing strategy?
What if you started treating it like what it is: a digital business card that occasionally gets looked at?
What if the real opportunity is where the people actually are (hint: they're hanging out with the 0.1%)?
The Bitter Pill
Your website gets less traffic in a month than TikTok gets in the time it took you to read this sentence. What if instead of pretending otherwise, you embraced it?
Welcome to the 98.9%. The water's warm, and there's plenty of room – because what if nobody was ever coming?
What If Being Small Is Your Superpower?
What if the 98.9% isn't a curse, but a gift? While the digital gods fight for billions of distracted eyeballs, you can focus on the few eyes that actually matter. Think about it:
What if Amazon can't provide the personal touch that your 148 monthly visitors crave?
What if Facebook's algorithms can't replicate your authentic connection with your tiny but loyal tribe?
What if your "digital desert" is actually an exclusive oasis for the right people?
Your Wake-Up Call
Stop counting meaningless visits. Start counting meaningful actions:
One customer who pays > 10,000 who bounce
One email signup who reads > 100,000 who scroll
One genuine connection > 1,000,000 vanity metrics
Your website isn't a stadium – it's a conversation. Stop trying to fill seats, start trying to fill needs.
The digital gods can keep their billions. You just need the right few who are actually thirsty for what you're serving.
Stop obsessing over those analytics graphs that only go up by 0.001%. Start measuring smiles, thank-you emails, and customer wins. Because in the end, one person saying "you changed my life" beats a million saying "nice website."
 | A guest post by
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