In a world oversaturated with picture-perfect imagery and polished advertising, a surprising trend has emerged: the embrace of the "ugly." From deliberately crude illustrations to jarring color schemes, brands are increasingly turning to unconventional and even aesthetically challenging design to capture attention and stand out in the crowd.
Is Ugly the New Beautiful?
In a world oversaturated with picture-perfect imagery and polished advertising, a surprising trend has emerged: the embrace of the "ugly." From deliberately crude illustrations to jarring color schemes, brands are increasingly turning to unconventional and even aesthetically challenging design to capture attention and stand out in the crowd.